transfer-encoding: added new option and cmdline

Added CURLOPT_TRANSFER_ENCODING as the option to set to request Transfer
Encoding in HTTP requests (if built zlib enabled). I also renamed
CURLOPT_ENCODING to CURLOPT_ACCEPT_ENCODING (while keeping the old name
around) to reduce the confusion when we have to encoding options for
HTTP.

--tr-encoding is now the new command line option for curl to request
this, and thus I updated the test cases accordingly.