Add AP_SERVER_BASEPROJECT (distinct from AP_SERVER_BASEPRODUCT which -must-
  remain "Apache" for our server tokens string) to identify the Apache HTTP
  Project.  This is to benefit our httpd.rc file, and eliminate a host of
  dependencies upon 'awk', coming shortly.

Backports 1st file commit of r395418

git-svn-id: https://svn.apache.org/repos/asf/httpd/httpd/branches/2.2.x@396964 13f79535-47bb-0310-9956-ffa450edef68